Almost everyone is on the internet, at work and at home, and almost all are using email which still remains the main online communication tool that everyone understands.
Email comes right to your inbox which makes it more important and personal than other forms of marketing, this helps you connect with your audience to build relationships, whilst still being unobtrusive. It is also one of the most cost effective forms of marketing, the production and delivery costs are significantly cheaper than that of direct mail.
Email marketing is instant and cost effective, and this makes email marketing the most important tool for online marketing of your business, its services and your products. Whether you use email to target new business or to market to existing clients for repeat business it is the quickest and easiest method of communication.
Design is key to the success of an eshot, not only do we ensure that you have a professionally designed eshot but we make sure that it can reach as many of your contacts as possible. While an email newsletter can look great in the inbox, when viewed on a small screen, it can be a different story with small fonts and broken layouts and a poor user experience means no response or return on your investment.
Our eshots are built to a responsive design which means that they view on mobiles and pads, aswell as on your PC.
You will have access to online tracking which shows who in your database has received, read and clicked you eshot. This is valuable information which you can use to target future marketing and/or sales calls.
Types of Eshot
You can use email marketing to communicate in many different ways, below are the key eshot types but you can use email marketing to get any message to you r database of contacts:
- Email Newsletters
- Announcement Emails
- Press Releases
- Product Emails
Email marketing makes it easy to be pro active with your marketing, we can help you devise a marketing strategy to fit your budget.
You can have a single list to market to, or you can have several, each focusses at specific target markets. Either way it is essential that your email conforms to industry regulations. We ensure that your eshot offers opt out and updates your email marketing list(s) accordingly. We are registered with the Information Commissioner under the Data Protection Act 1998 which ensures that your data is safe with us.
At 4fx we offer a managed service which means that we take care of the design and build of your eshot, list management and the delivery of your eshot.
We recommend a minimum 3 x eshot/month campaign strategy in order to get the best from your email marketing, however, we are able to run one off campaigns if required.
Our service is fully inclusive of account setup, design and build of the eshot, managed delivery and full access to online reporting. Costs are dependent upon the number of email contacts you wish to send to and the number of eshots you wish to send each month.
In addition, we can also provide a copy writing service and we can help you source additional data, if required.
Contact us on 01908 375200 for more information and costs or email us.