Client: Highcliffe Wealth.
Website designed to reflect the business.
Overview
Highcliffe Wealth is a private investment intelligence platform built for serious investors—and they needed a digital experience that reflects their modern, transparent, and exclusive approach to private markets.
Development Expertise
For this website the client presented us with some visuals that they had created using AI. To be honest, it’s a strange feeling when a client does this, but we embrace AI at 4FX and look to use it’s merits. So the good thing was we had a clear idea of what the client was looking for, the bad thing was that AI had some discrepancies in it’s visual; the UI didn’t quite stack up, the logo had been distorted and changed, the content needed addressing and the basic essential information wasn’t there. The images were low resolution which can casue issues with quality when looking to resize for website efficiency. No problem though, we reworked the areas we needed to and built the website in WordPress, enhancing the look and feel and building a solid responsive website. I’d like to say that it was a cheaper option coming with the visual but the problem with this, is AI had just done a visual with no regard for building the website, so the additional work needed at our end offset the savings at the start. It was still a cost effective website build and the client was extremely pleased with the result.
For more information on how we can get your app, website or development project live and within budget, with or without AI’s help, get in touch today on 01908 375200 or email us at getintouch@4fx.co.uk.
