Most people know by now that social media networks have a massive part to play in the online presence of any business. They are a great way to promote products or services and engage an audience for free, so we have compiled a Top Tip Guide for social media to help you and your business.

This month it’s Facebook!

    • Post photos and images of your products or services. When scanning through multiple social media timelines our eyes are automatically drawn to interesting images so this is a great way to attract users!
    • Ask questions to engage your audience. This can either include enquiring about general opinions of your products or try posing some thoughtful questions to get your users really thinking
    • Gain feedback. Facebook is a great way to get feedback from your customers and learn how to improve your business. Just be sure to make the time to take on board what they are saying.
    • Keep your audience in the know. Posting regularly ensures users have access to your latest news and information. There’s nothing worse than trying to find out information from a business Facebook page that has latest post date of 2009.
    • Appealing cover image and profile picture. It’s best to set your logo as the profile picture and use an enticing product photo or services photo for the cover image. These are usually the first things a user will see when on your page, so be sure to make a good first impression!